The Tremendous Bowl is likely one of the hottest beer holidays of the 12 months. It’s completely timed, throughout that mid-winter lull, providing a enjoyable break to the everyday Sunday night routines. We collect with family and friends, take pleasure in snacks and a favourite beer, and watch one in every of America’s most iconic video games.
Tremendous Bowl Sunday is an enormous day for beer, and this 12 months must be no totally different, with drinkers claiming beer as the most effective beverage to drink whereas watching soccer. In a latest Morning Seek the advice of survey performed on behalf of the Beer Institute, practically three-fourths of U.S. adults (age 21+) mentioned they’re more likely to tune into Tremendous Bowl LVII on February 12th. And what pairs greatest with soccer? Beer was the clear winner. Extra respondents claimed that beer is the most effective beverage to pair with soccer in comparison with some other drink.
Retail gross sales additionally present that the Tremendous Bowl is massive for beer. Final 12 months, NielsenIQ reported greater than $1.6 billion in retail gross sales for beer in the course of the two weeks main as much as the Tremendous Bowl. That enhance is even larger in host cities. In 2022, when Los Angeles hosted the large sport, beer gross sales have been 8% larger than typical gross sales in LA in the course of the weeks main as much as the Tremendous Bowl.
We additionally requested respondents what snacks they’re most wanting ahead to consuming in the course of the Tremendous Bowl; it’s no shock that every one solutions pair completely with an ice-cold beer. Take a look at our Cooking with Beer sequence should you’re in want of a final minute recipe!
With regards to selecting the most effective beer for the sport, style is by far the preferred consideration amongst drinkers. Model familiarity is the second most necessary issue, with fashion of beer, worth and alcohol content material (ABV) being much less necessary.
In abstract, no matter gender, age, race, area, or political affiliation, beer is taken into account the final beverage to pair with watching a soccer sport – proving as soon as once more that beer is America’s favourite beverage alcohol. So whether or not you intend to ask your folks over or meet at your favourite native bar to observe the large sport this weekend, be sure that the beer is chilly and the snacks don’t run out. And as at all times, please keep in mind to drink responsibly. Cheers!
Tremendous Bowl Sunday is an enormous day for beer, and this 12 months must be no totally different, with drinkers claiming beer as the most effective beverage to drink whereas watching soccer. In a latest Morning Seek the advice of survey performed on behalf of the Beer Institute, practically three-fourths of U.S. adults (age 21+) mentioned they’re more likely to tune into Tremendous Bowl LVII on February 12th. And what pairs greatest with soccer? Beer was the clear winner. Extra respondents claimed that beer is the most effective beverage to pair with soccer in comparison with some other drink.
Retail gross sales additionally present that the Tremendous Bowl is massive for beer. Final 12 months, NielsenIQ reported greater than $1.6 billion in retail gross sales for beer in the course of the two weeks main as much as the Tremendous Bowl. That enhance is even larger in host cities. In 2022, when Los Angeles hosted the large sport, beer gross sales have been 8% larger than typical gross sales in LA in the course of the weeks main as much as the Tremendous Bowl.
We additionally requested respondents what snacks they’re most wanting ahead to consuming in the course of the Tremendous Bowl; it’s no shock that every one solutions pair completely with an ice-cold beer. Take a look at our Cooking with Beer sequence should you’re in want of a final minute recipe!
- Chips and dip (58%)
- Pizza (51%)
- Salty snacks (50%)
- Rooster wings (45%)
- Nachos (33%)
- Burgers or sizzling canine (30%)
- Vegetable platter (24%)
- BBQ (18%)
- Fried hen (18%)
- Chili (12%)
With regards to selecting the most effective beer for the sport, style is by far the preferred consideration amongst drinkers. Model familiarity is the second most necessary issue, with fashion of beer, worth and alcohol content material (ABV) being much less necessary.
In abstract, no matter gender, age, race, area, or political affiliation, beer is taken into account the final beverage to pair with watching a soccer sport – proving as soon as once more that beer is America’s favourite beverage alcohol. So whether or not you intend to ask your folks over or meet at your favourite native bar to observe the large sport this weekend, be sure that the beer is chilly and the snacks don’t run out. And as at all times, please keep in mind to drink responsibly. Cheers!